Tips for Using A&S Social Media Channels
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The College maintains an active social media presence on Tumblr, Facebook and Twitter and is starting to use Instagram. We would love to include your news on our social media feeds. Here’s how to help us out:
Because of new algorithms enacted by Facebook, it’s not worth our time to post more then once or twice a day because only a small number of our followers will see our posts.
So, we’re looking for stories that align with our main priorities, which are: 1) The uniqueness of A&S among peer institutions and at Cornell, 2) our commitment to undergraduate education and education innovation, 3) our focus on recruiting, hiring and retaining the best and brightest faculty, 4) Groundbreaking research and creative works and 5) recruiting the students best suited to Cornell.
An ideal post is:
- Less than 140 characters
- Includes a call to action (Check out this research!)
- Includes hashtags and @mentions that allow readers to find your post in searches and draw people to other Facebook pages
- Has a great photo or video
- Offers links to a website where people can find more information.
Have a great story to share? Send the information in the above paragraph to Kathy Hovis (kah53) and we’ll try to get it out through Facebook.
This is the main news vehicle for everything happening in the College of Arts and Sciences. It includes every story in which a professor is quoted or mentioned, stories featuring A&S students and alumni and other references to our faculty and students in various media outlets.
Each day, Linda Glaser scours the web and media reports to find every place where A&S is mentioned. But we don’t always find everything. And if you have a large event upcoming, this is a great place to let us know about it and post information.
- A compelling lead sentence and title. (Generate some excitement!)
- What the event is (title of event and what the event will consist of)
- Why anyone would want to attend (what’s in it for attendees?)
- When and where the event will be, and how participants get in (tickets? registration? cost?)
- Who will be participating in the event (emphasize their human/academic interest)
- Photos or video
- Website links
Twitter is the most popular way to get out a short message and draw people to a website or let them know about an event. Reporters are very active on twitter, so it’s also a good way to let them know about news from our college.
We typically send at least 5 tweets a day, and often more, so we’re always seeking items to include on this channel.
What makes a good tweet?
- Must be less than 140 characters. Less than 120 is ideal so that people can retweet without cutting off any of your content.
- Be clear and also clever, if possible. People are bombarded with tweets, so if yours sticks out in some way, it’s more likely to be retweeted.
- Include a hashtag to allow people to search for common topics in the news. #blacklivesmatter #nasa #CharlieHebdo #AcademyAwards
- Mention other people’s twitter handles if possible. Find out if your professors are using twitter. #SuzanneMettler1, @Ed_Baptist and @stevenstrogatz are regular tweeters, for example
- Use photos and videos whenever possible.
- Add a link where people can find more information.
Want your news on the college twitter? Write up a tweet using the guidelines above and send it on to Kathy Hovis (kah53). You’ll get the hang of them quickly and we can tweet away for you.
This is a photo- or video-only app that’s become very popular, especially with students and young people.
It generally features scenic shots but is also a great place to showcase events, students and faculty. There’s limited room for a caption and hashtags are popular.
Some things to look for in a good Instagram shot:
- A really compelling photo or video that’s beautiful, clever or inspirational in some way.
- Hashtags that will allow people to find the photo and start to follow us. #Cornell, #ivyleague #humanities #GoldwinSmith
- A short caption that clearly says who and what is in the photo.
Establishing your own social media presence
If you’re ambitious and have the resources, your department or program might want to consider starting your own social media accounts.
Kathy Hovis (firstname.lastname@example.org) is available as a resource to help you set up accounts and offer insights and advice to help you attract followers and increase page likes.