Giving Day Resources
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Email information: General Outline
- Audience is important: you are speaking to people who know you.
- Emails should be short. Two to three short paragraphs is a good length.
- Sentences should be to the point and demonstrate impact.
- People are giving to you, supporting you, and investing in your department or program; hearing what their impact is connects them to you.
- Be sure to link to your department or program page several times within the email.
Paragraph 1: ABOUT THE DEPARTMENT/PROGRAM
What makes your department or program special? What research is taking place? What recent student projects were exceptional? What have faculty done recently that is new, noteworthy, groundbreaking?
- The DEPARTMENT/PROGRAM is at the forefront of world-changing scholarship in AREA OF STUDY. Faculty members are undertaking cutting-edge research studying NAME OF PROJECT.
- Students in the DEPARTMENT/PROGRAM are at the forefront of AREA OF STUDY. They are impacting the field of NAME by DETAILS OF RESEARCH OR SCHOLARSHIP.
Paragraph 2: What do gifts to your department/program make possible?
Is there one particular project you are trying to get support for? A couple of sentences about what the project entails and the impact it will have on students and faculty should be included.
Likewise, support at all levels makes a difference. What can gifts of $10, $25, $50, $100 make possible for the department/program?
- A new microscope would allow students to undertake more in-depth research.
- A gift of $XX allows DEPARTMENT/PROGRAM to bring a speaker to campus/buy a subscription service for students and faculty/allows students to take a trip to an archive/buy a piece of equipment for a lab.
- A defining moment of the student experience of the DEPARTMENT/PROGRAM is attending NAME conference. Students who attend NAME OF CONFERENCE have the chance to present their research projects, meet students from all over the country, interact with faculty members, and develop themselves as scholars on a national level. Gifts to the DEPARTMENT/PROGRAM allow us to send more students to this conference by helping to offset student travel and registration costs.
Dear FIRST NAME,
Financial aid is the backbone of Ezra Cornell’s need blind vision of “any student,” allowing the gift of higher education to be obtainable by all.
Support for undergraduate scholarships is crucial to making this vision a reality. Scholarships allow students to pursue their academic passions without the burden of heavy debt, and brings the possibility of attending an Ivy League institution within reach for low-and middle-income families.
Gifts to scholarship go toward meeting the high demand for financial aid within the College. On Giving Day, that impact is magnified as gifts from all over the globe come together in support of our students and faculty, and as the College becomes eligible for challenge dollars through this generosity.
I hope you will choose to support the College of Arts & Sciences today as Cornell’s alumni, parents, and friends come together in answer of the question what difference can one day make?, and make a difference today for the students who turn to the College for the education they need to become tomorrow’s leaders.
Social media basics
- Website: givingday.cornell.edu
- Hashtag: #CornellGivingDay
- Facebook: Cornell Alumni Association
- Twitter: @cornellalumni
- Instagram: @cornellalumni
Giving Day URLs
Download a pdf of direct links for departments, programs and the College Giviing Day site.
- February 28 - social media campaigns can begin.
- March 1 – final day for requests for updated alumni email lists
- March 9-12 - those departments and programs that wish to participate can send a “save the date” message in an e-newsletter or similar communication to alumni
- March 14 - participating departments and programs will be able to send one email asking alumni to support their department