Tips for Promoting an Event
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Event promotion: From soup to nuts
Promote based on:
- Who your audience is, how big and how broad: within the department only? all of Ithaca?
- Department/Program priorities: is this a marquee event?
- Budget: Be realistic. Radio spots cost; email is free
- Timeline until event: For example, 2 weeks minimum notice is required for calendar sections
Identify cross-promotional partners
- Other depts., colleges, student groups, community organizations, etc.
- Pitch your event, specifying why the event will be of interest to the partner’s audience – don’t just send a poster
- Capitalize on your partners’ networks
University Events calendar
Targeted Emails: make sure your subject line is compelling
Faculty promotion: provide them with PowerPoint slide to show to class, ask them to consider giving credit for event attendance)
- Prewrite (equivalent of a press release)
- Things to Do (curated by Dan Aloi)
Cornell.edu, curated by University Communications
- Pano (large, panoramic image at top of cornell.edu, which links to an event or story)
- Spotlight (usually links to University Events Calendar entry)
Pawprint: for events involving staff or that staff might want to attend)
Calendar sections: submission 2 weeks before event usually required, except for online calendars you fill out yourself
Social Media (for Ithaca community events, use #twithaca to post to Ithaca newsfeed)
- Instagram Engage students – have them post on websites, in comments, on blogs, etc.
- Digital signage/CUView
- Marketing pieces
- Quarter cards (for distribution in physical locations such as libraries, bookstores and dining spots; at Willard Straight, they will staple them to the popcorn bags)
Let us know as soon as you can about your event — even if you don’t know all the details. We are here to help. Contact: Linda Glaser (email@example.com).