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Communications Training for Faculty

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Public Engagement Workshops

Communicating Research Part I

How to create a meaningful “elevator pitch” that effectively communicates your research.

Training includes:
• Why elevator pitches matter
• How to connect with your audience
• Elements of effective storytelling
• Practice time

Communicating Research Part II: 

How to communicate the depth and breadth of your research effectively to your audience.

Training includes:
• Simplifying your research without dumbing it down
• How to develop message points and use a message triangle
• Story arcs and how to use them
• Practice time

Presentations Training: 

Preparing for public presentations, such as TED talks and speeches to non-academics. For both new and experienced faculty.

Training includes:
• Assessment of current style of presentation
• Successful presentation techniques
• Effective use of movement and stage space
• Practice time (on video)

Public Image Management Workshops

Creating a Public Platform: 

How to use varied media outlets to create a platform as a public intellectual. For both new and experienced faculty.

Training includes:
• Setting goals
• Choosing the appropriate platform for your message
• Power and perils of social media
• Cornell support resources

Publicity and Promotion Basics

What to do when you have work to promote, such as a book or creative work. For both new and experienced faculty.

Training includes:
• First steps
• Suite of promotion options
• Creating a plan
• Cornell support resources

Media Training Workshops

Essential Media Training: 

Prepare for encounters with reporters and learn how to be more visible in the news media. For both new and experienced faculty.

Training includes:
• Value of communicating with external audiences
• How members of the media work and what motivates them
• Cornell resources to place stories and respond to media requests
• How to develop message points and use a message triangle
• How to effectively interact with reporters before and after an interview
• How to manage an interview, including managing difficult questions

Broadcast Media Training: 

Prepare for radio and television appearances. For both new and experienced faculty.

Training includes:
• How to present your message effectively for broadcast media
• Special considerations for live programs
• Posture and movement
• Tips on dressing and grooming
• Practice time (on video)

Op-ed Training: 

How to write effective op-eds and increase your chance of getting placement.

Training includes:
• What an op-ed is and isn’t
• What editors want
• How to craft an op-ed
• Pitching an op-ed
• Cornell support resources