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News and Feature Stories
Do you have a great story to tell? New research, scholarship or creative works on the horizon? A great collaborative research project that others should know about? Star students doing interesting research or projects that should be recognized in some way? Have you won an award or fellowship? Have a tip on an Arts & Sciences graduate who's doing amazing things? Do you want to share a new and innovative way that you're teaching a class and engaging students? Let us know, and we'll let you know if we can pitch it to media or write about it for any number of channels within the College and University.
For faculty research, scholarship, creative works and awards, contact Linda Glaser.
For student and alumni story ideas, contact Kathy Hovis.
Media Relations and Publicity
Do you have a special event, published research, new scholarship or a creative work that needs a broader audience? We can help work with you to develop and execute a publicity plan. This can include:
- Press Release writing and/or editing
- Story writing and/or editing (for the Cornell Chronicle and A&S channels)
- Coordination with the University Media Relations Office to identify media targets and pitch your story
- Op-Ed editing and placement
- Consulting on calendar listing promotions
- Social Media Promotions (Facebook, Twitter, Tumblr, Instagram, etc.)
- Media Training (to improve interview and presentation skills)
- Consulting on print design (templates to come!)
- Consulting on advertising
Contact Linda Glaser to get started!
The Web Services team is currently in the process of designing and creating a new College-wide Drupal platform for web content management. As part of this process, we will be designing interactive modules that can be used across the College to improve the flow of information. We're also designing new templates for departments and program sites and will be rolling those out in the coming months.
If you are a faculty member who manages your own website, or you're director of a lab or institute, we can also consult with you on best approaches to building and maintaining a web presence.
Consulting and Referral Services
Is your department, program, or institute interested in building your brand or expanding your communications efforts? Do you need a referral for a graphic designer, videographer, or photographer? Do you want to launch an e-newsletter for your alumni and friends? Are you looking to expand your social media presence, but don't know where to begin? Are you dealing with an ongoing issue or a crisis that requires a public message or media monitoring? We're here to help.
Contact Tricia Barry with questions.
Communications Training for Faculty
We offer a suite of communications training options for faculty. Our public engagement training covers how to create a meaningful “elevator pitch” that effectively communicates your research, how to prepare for public presentations like TED talks, and how to best communicate your work to alumni, individual donors, and institutional and governmental representatives.
Our public image training covers how to use varied media outlets to create a platform as a public intellectual as well as what to do when you have work to promote, such as a book or creative work.
Our media training prepares you for encounters with reporters and offer ways to be more visible in the news media, including how to write op-eds and how best to prepare for broadcast interviews.
We will be offering a series of communications trainings for both new and experienced faculty during the Fall semester. The sessions are listed below. There is limited space (additional sessions may be scheduled); RSVP to Linda Glaser.
Essential Media Training
9/19, 8:30 am – 10 am, Uris Hall 438
Prepare for encounters with reporters and learn how to be more visible in the news media. For both new and experienced faculty. Training includes:
- Value of communicating with external audiences
- How members of the media work and what motivates them
- Cornell resources to place stories and respond to media requests
- How to develop message points and use a message triangle
- How to effectively interact with reporters before and after an interview
- How to manage an interview, including handling difficult questions
Creating a Public Platform
10/16, 4:30 pm – 6 pm, Uris Hall 438
How to use varied media outlets to create a platform as a public intellectual. For both new and experienced faculty. Training includes:
- Setting goals
- Creating your public profile
- Choosing the appropriate platform for your message
- Power and perils of social media
- Publicity and promotion basics
- Basics of issues and crisis management
- Cornell support resources
11/8, Noon-1:30 pm, Uris Hall 438
How to create a meaningful “elevator pitch” that effectively communicates your research. Training includes:
- Why elevator pitches matter
- How to connect with your audience
- Simplifying your message without dumbing it down
- Elements of effective storytelling
- Practice time